Educate Citizens on Solar
Educate residents on solar energy by providing information on financing options and projected economic benefits
a. Provide educational information about solar options for residents through community outreach channels such as websites and cable television – 25 points
b. Provide educational community programs that explain financing options and programs such as solar gardens that are available through state, utility or regional initiatives – 50 points
c. Participate in available programs that offer innovative financing or expand options for rooftop solar such as group purchasing or a PACE-type program – 50 points
Improving education and consumer awareness remains critical to the success of solar adoption. Many potential customers lack adequate information on the options available.
- Solar Benefits Colorado offers discounted prices through a group purchase program.
- Some communities offer their own energy loan programs to make solar more affordable: Denver is one example
- Colorado has a model program for community solar programs, called “solar gardens.”
Community solar gardens are emerging as an important alternative to single residential rooftop solar. They are a way for renters, residents of multi-family housing and people who don’t have suitable rooftop space to go solar.
- The Solar Action Alliance highlights policies in three northern California counties
The City of Santa Monica, CA, houses a comprehensive customer education website for interested residents. The city also provide educational materials on financing options.
How to make it happen
Explore what resources already exist in your community on solar advocacy websites and through local programs. Link to tools and resources on your website to educate consumers on the value of solar and options available. Also consider adding solar education to community outreach events.